His career began at Masry & Vititoe, the firm made famous by Erin Brockovich. He went on to defend healthcare organizations in medical malpractice and wrongful death cases at trial, where every case came down to three questions: who made the call, what did they know, and can they explain it now.

As General Counsel to Rural/Metro Corporation, the nation’s second largest ambulance company, he ran the legal function through its $620 million sale to Envision Healthcare. In 2014 he founded GenCo Legal, one of the nation’s first subscription general counsel practices for healthcare.

His mother is a cancer survivor. He watched what that does to a family. AI can change outcomes for patients like her. Only if people trust it.

AI is the first intelligent non-human co-worker, and nobody onboarded it. Govern it like your best hire. Laws and a policy in a folder do not earn trust at the moment a person and an AI make a call together.

Rules of the road do. Bryan wrote them: the Four Traits of Trustworthy AI™, what accountable AI looks like, and the Three S’s™, rules simple enough that a nurse and a board member say them the same way.

In 2025 he founded LeadAI Legal, one of the first law practices dedicated to AI governance for boards: AI Executive Counsel, the AI Risk Stress Test™, AI’s Rules of the Road™ education, and AI Litigation Defense. He works with CEOs and leadership teams as their counsel for AI trust while IT keeps its focus on security. He keynotes nationally with AI’s Trust Tipping Point™ and has provided guidance to policy makers in Washington.

If you lead a company or sit on a board, you will be asked to explain your AI. Bryan makes sure you have the answer before it arrives. He wants AI to win.