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Bryan Rotella

Founder and AI Governance Attorney

LeadAI Legal® | A Division of QPWB Law

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Bryan Rotella did not come to AI governance through technology. He came to it through accountability.

His legal career began at the firm made famous by Erin Brockovich. He went on to try medical malpractice and wrongful death cases defending healthcare organizations in high-exposure litigation. Every case came down to the same three questions: who made the call, what did they know, and can they explain it now.

As General Counsel to Rural/Metro Corporation, the nation’s second largest ambulance company, he ran the legal function across 21 states and through its $620 million sale to Envision Healthcare. He has led responses to HIPAA breaches, ransomware attacks, and regulatory investigations for healthcare clients. In 2014 he founded GenCo Legal, building one of the earliest subscription general counsel models in healthcare and technology.

His mother is a cancer survivor. He watched what that does to a family. AI has the potential to change outcomes for patients like her. But trust is what makes that possible, and trust does not build itself.

AI is not software you install. It is your organization’s newest co-worker, and nobody onboarded it.

The AI Risk Stress Test™ diagnoses exposure. AI’s Rules of the Road education prevents failures. AI Litigation Defense protects when AI is part of the case. And AI Executive Counsel is the relationship that runs it all: senior, privileged counsel on subscription, with regular insights on AI law and what is coming next. He keynotes nationally on AI accountability. 

If you lead a health system, a technology company, or a board navigating AI, or you’re defending one in court, the question of how you govern it is coming. From a customer, an investor, or a regulator. Bryan makes sure you have the answer before it arrives.

AI Needs Us To Think For It Too™

Govern AI Like Your Best Hire.

Legal & AI Thought Leadership From the Creator of

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