AI Needs Us To Think For It Too™
Bryan Rotella is a lawyer and builder of systems that make trust measurable in the age of intelligent machines. A former healthcare General Counsel and the founder of GenCo Legal®, he created one of the nation’s first subscription-based general-counsel models, giving organizations consistent and measurable legal leadership.
After years building legal systems for healthcare and technology leaders, Bryan saw that artificial intelligence was entering business without an equivalent system of accountability. He founded LeadAI Legal™, a legal specialization dedicated to fiduciary oversight of artificial intelligence, so leaders could install the guardrails innovation forgot.
His work guides executives in healthcare, technology, government, security, and finance, where valuation and public confidence depend on verifiable oversight.
A System for Fiduciary Oversight
LeadAI Legal™ operates through its Chief AI Counsel™ framework, giving boards, investors, and executives fiduciary proof of AI oversight. It provides the evidence regulators, insurers, and markets expect. Each engagement produces verifiable outcomes that protect valuation, document fiduciary care, and establish trust.
Bryan personally oversees each engagement to ensure consistent, measurable outcomes. He reminds leaders that every AI decision today can become tomorrow’s headline, and that proof of oversight is now part of enterprise value.
Media and Policy Leadership
A national voice on AI, cyber, and privacy law, Bryan has appeared on Fox News, NewsNation, and in The Washington Examiner, and continues to provide national commentary on regulatory and fiduciary strategy. He has advised members of Congress, policymakers, and AI industry leaders and is known for explaining board-level risk in clear, direct language that connects with business and policy audiences.
Media and Policy Leadership
Bryan’s career has centered on one principle. Leadership must move from promises to proof. Every engagement begins with a measurable plan to prove governance before a regulator or investor ever asks. This belief also shapes his keynote, AI’s Trust Tipping Point: The Rules of the Road, helping organizations think for AI, not just with it.
Auditors examine numbers. Cyber counsel manages breaches. LeadAI Legal certifies AI governance.