Bryan Rotella delivers the keynote for the leaders who will decide.

Automobiles and children’s programming built clear rules and gained public confidence. Social media failed to, and the consequences reached our businesses, our institutions, and our personal lives.

AI now faces the same tipping point. It is powerful, everywhere, and learning faster than the rules written for it. Will it become a trusted co-worker, or the next technology that divides us?

The Keynote

Bryan Rotella delivers the keynote that helps leaders navigate this moment. He explains why AI is not software you install. It is your organization’s newest co-worker, and nobody onboarded it. Nobody told it what is expected, what is off-limits, or who is watching.

Bryan opens with the cases that make the stakes personal. He shows how automobiles and children’s television earned trust with simple, visible rules, and how social media lost it. He gives leaders AI’s Rules of the Road™: the Four Traits of Trustworthy AI™ (Accurate, Efficient, Authentic, Private: together, AI accountable to the people who work with it) and the Three S’s™ (Simple, Seen, Supervised: rules a nurse and a board member say the same way). The room leaves speaking one language about the same risks.